Ambitious scale-ups

Activating the power of brand, to grow ambitious businesses

Scale-ups often come to us at inflection points, whether funding or leadership changes; where the job to be done is ambitious. These moments of step change are incredibly important to harness.

Every time one chooses to bring us in on their journey is a privilege, we understand and thrive on the pressure that comes with it, delivering thoughtfully-considered outcomes that take these ambitious brands to the next level.

Benefits

One

We understand the challenge

Scaling is an exciting moment for any business, but not without its challenges, we lean on our experience to find the most effective path.

Two

Our broad range of capability

Our range of in-house disciplines makes us a highly nimble partner in growth, with everything there ready to go, so you can execute clearly and consistently.

Three

We’ve done this before

It’s a space we’re well versed and thrive in, always finding more meaningful ways to help businesses grow without the growing pains.

Client focus

Sapia

The HR tech business that uses AI and machine learning to remove bias through volume hiring. Sapia came to us with their start-up brand, named Predictive Hire.

The business had ambitious goals to crack the US market, requiring a tightening of its strategic positioning and proposition, a re-naming and finally, rebranding to help launch this next exciting step of its journey.

$17m

Series A funding round led by Macquarie Capital & W23

Its footprint of ASX100 customers

2023

KPMG's Australian Tech Innovator 2023

See case study

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

Bridgit

The bridging loan specialists help homeowners buy their next property on their terms, with 24-hour bridging loan approval.

Bridgit knew they had a great product but it was time to get mass-market ready for their big reveal. We rebranded the business through a new strategic positioning, as well as concepting, developing, and producing the launch campaign to follow.