Expressing a clear and consistent brand identity
Branding
Your brand is more than the product or services you sell. It’s how you go about it. We follow strategic cues to define your visual and verbal expression. Giving you the tools to manage the overall impression of your business by building a brand people love.
Where branding works
Building something unique
A great brand becomes a permanent differentiator for your business once it takes a meaningful place in its consumers' lives.
Making your business visible
Shape the perception of your business in the eyes of your audience. Creating a confident platform to establish, enrich and grow over time.
Showing up consistently
Your brand is the cumulative result of what you look like, and everything you say and do. Macro and micro impressions add up to an overall perception which builds resonance over time.
Telling stories & joining conversations
Great brands are built by the stories they tell over time getting richer with age. We build brands with the flexibility and clarity to react to events and join new conversations in relevant and genuine ways.
Clarity
Analyse all the brand inputs and strategic brief, through a combination of desktop research and targeted workshops.
Cohesion
Ideate and explore to see what creative interpretations best connect and build on the strategic inputs.
Confidence
Time to prove the idea, rolling out across all touch points internally and externally to meaningfully activate the brand.
Other services
We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.