Localising global brands

Telling brand stories in the most relevant way, to connect locally.

We work with the regional teams of globally renowned businesses to absorb and translate their brand in ways that resonate and respond to local needs. Or in other words, helping global brands speak Australian.

As brand builders ourselves, we understand the value of careful stewardship of a brand, particularly in new contexts and environments. This approach often sees our interpretations rolled out globally just as much as locally.

Localising global brands

Benefits

One

We understand the process

Operating in the brand and creative space allows us to speak "brand" and translate it into locally relevant creative advertising.

Two

Extending your team on the ground

We understand that opening up shop in new regions is a tough and at times costly endeavour. That’s why we position ourselves as your co-collaborators on the ground, helping you to shortcut the start-up locally.

Three

A proving outpost

All too often we find ourselves supporting the local team in becoming the hotbed for exciting new ideas and initiatives that are adopted by the global team back home — driving the brand from the outside.

Client focus

Chery Australia

We were selected as the lead creative and strategic agency for Chery Motor on their launch to the Australian market at the end of 2022.

Since then we have continued to work closely with the local Chery team, leading creative across the agency village on each new car launch and supporting brand content.

See case study

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome.

Director of Brand and Communications

Chery Australia

Other Expertise

Localising is cool and all that, but are you after stories about how we help ambitious teams go to the next level? Well, we’ve got a page for that.

Ambitious scale-ups

Businesses looking to unlock their next stage of growth by activating the power of their brand

Read more

We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.