Maccas across culture

Making memorable content can go a long way. For brands like Epuron, adding an element of metaphor to promote something more mundane as wind energy makes a lasting impression that brings a smile to viewers. For legacy brands whose logo is now iconic like McDonald’s, memorable content can leverage famous brand cameos. Remember in Richie Rich how he has his own McDonald’s… in his house! And then other times, memorable content is when you find the fun in hysteria. Check out what memorable content we have stuck in our heads.

Maccas flex their soft-power muscles

How do you know when you’ve completed branding? When you can compile a showreel of brand cameos from other people’s work and present it as your new ad. Well that’s just what Maccas did. A beautifully simple idea, conveying their cultural relevance over time, borrowing from the nostalgia of the films and TV featured. The campaign is tied to the launch of their new "As Featured In" menu — meal items famously featured in pop culture. We love the connection between strategy, brand, and content, as well as the clever 'show don't tell' use of existing content, making a much bigger point about their ongoing relevance in people's lives.