Weet-Bix x Big Bash League
Aussie favourites joining forces
Classic Aussie cereal giant Weet-Bix joined forces with another Australian favourite the Big Bash League to create an equally big creative campaign. We worked with four Australian cricket stars to tell the story of how they first got into the game. Whether it was a super coach wanting to bowl out the boys, unwrapping a cricket bat at Christmas, or simply helping out their mates, we resurfaced memories that sparked each player’s passion for the game and shaped their entire lives.
Getting our head in the game
Weet-Bix are an iconic Australian cereal, and they’ve had a strong affiliation with cricket for many years. To celebrate the opening of the Big Bash League and the Women’s Big Bash League, they wanted to take a look at how some of the nation’s most influential players got into the game.
A wholesome style
Nostalgia informed the hand-drawn illustration style, giving these stories an imaginative perspective.
A handful of Weet-Bix was harmed in this process
Live-action interviews with the cricket stars transcend into stylised animated flashbacks of their first moments falling in love with cricket and kick-starting their path to success.
And Australia’s favourite breakfast cereal became our favourite new way to add texture. Using bricks of wholegrain dipped in ink, we added a grainy quality to every character. It’s a fine detail that nods to the idea that there’s a little Weet-Bix in all of us.
We worked with Megan Schutt, Moises Henriques, Elyse Villani and Chrys Lynn to tell their stories.
Find us in the cereal aisle
The character illustrations featured on the limited edition Weet-Bix boxes in supermarkets across the country… so we’re pretty famous now. The animations played on Weet-Bix social channels and at the actual Big Bash on the big screen.
That’s pretty big.
We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.