Not just a brand and creative agency

We’re the bridge between brand and creative

Featured projects

Shopify campaign: Reimagine Retail

Shopify

Research

Creative

Production

Sapia rebrand

Sapia

Research

Strategy

Branding

Creative

My Muscle Chef campaign

My Muscle Chef

Strategy

Branding

Creative

Production

Expertise

We’re Chello, a brand and creative agency full of curious minds helping both ambitious scale ups, and established brands, build and maintain the bridge between their brand truth and how it appears creatively.

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

You heard it here first, our annual Chello Internship program is back this summer and applications are now open! 

If you’re looking for a career in Client Services, this is the role for you! 

To apply, please send through a CV and a 2-minute video covering 3 questions we've set.

You can find out more via the link below, but here are some of the details:
👋 4 weeks paid internship
📖 Ownership of 1 bespoke project for your CV
🗓️ Dec 2nd - Jan 24th (including break over Christmas)
🚨Application deadline 27th Sept

https://www.chello.com.au/careers/chello-internship-program-summer-2024-25-paid
Take a closer look at our slick animations for @shopify 

To communicate how Shopify make commerce better for everyone, we highlighted merchant success stories with the spotlight on @secretlab chairs.

We had a lot of fun experimenting with bold angles and dramatic lighting to showcase the brand.

Swipe to see more! ✨
Catch us in Singapore!

We’re stoked to see our recent work for @shopify on the big screens. 

Shopify asked us to communicate how they make commerce better for everyone whilst connecting to local markets in SEA. To do this, we highlighted merchant success stories with the spotlight on @secretlab 

Swipe across to see our international debut!
Driving performance with powerful conversations. 💬

We utilised this positioning when working with Linton Chalmers, a strategic facilitator, leadership consultant and trainer.

Looking to refine and elevate his business, we used punctuation marks as the basis for the brand’s new visual identity. These speak to positive sentiments surrounding space, nuance and understanding within the exchange of words.

The serif title font carries an editorial feel complementing the graphical elements, while the choice of a sans serif font for the wordmark was deliberate to ensure it stands out from the rest of the content on site.

Swipe across to see the work from our amazing design team!