A little too close for comfort?

Ads sometimes do pretty weird things to capture our attention, which was certainly the case with PRISM+ and their new ads depicting the quality of their tv screens. Replacing still objects with humans to bring us into the action. However, there is nothing weird and everything wonderful about Rover’s 'To my hooman' ad spot. Taking the perspective of a pet, it reassures viewers that with Rover, our precious pets are always safe when we are away. Something else to make us feel at ease is the extremely satisfying ad from BLUNT Umbrellas that uses their product to create a tapestry of shapes and patterns whilst showcasing the durability of the offering. Intrigued? Read on.

As close to too-weird as you can get

TV maker, PRISM+, took a bizarre approach with their trio of ads that seize attention by diving into jarringly-strange settings that viscerally convey the quality of their screens and sound systems. The campaign line ties all this together, with a clever changeable construction that starts with 'As close as you can get...', and then applies a different finish that speaks to the TV experience of the episode.

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