Hawke's Brewing: The Game for Good
A lovely little piece of connected thinking behind this one. Hawkes Brewing builds on its namesake’s moniker — ‘Australia’s Environmental Prime Minister’ — subverting a hotel stable, the pokies machine to deliver a more meaningful message. As co-founder David Gibson puts it, “The Hawke’s journey started with Bob Hawke passing on his royalty share to help the company support environmental causes. Since then, every Hawke’s beer enjoyed has helped us keep that promise. The ‘Game for Good’ is a continuation of that spirit, while delivering an important message around our collective gamble with the environment. Ultimately, if the environment loses, we all lose. If it wins, we all win.”
Soy-Saucy beats
The collab you never saw coming but delivered mouthwatering results. In their latest ‘Awaken your senses’ campaign, Red Rock Deli shows that its place in our collective consciousness is not as a food brand, but at the intersection of art, music and culture, the snack not just to satisfy a craving but to accompany our shared moments. When you think about it that way, this collab just makes so much sense.
