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Canva needed the Visual Economy Report to do more than just look good. It had to work across multiple formats, engage enterprise decision-makers, reinforce Canva’s authority in the space and have longevity. Our challenge was to develop a visual system that balances credibility with creativity and feels like Canva, but with a distinct enterprise edge to ensure cut-through in a world of dense whitepapers and static reports. Most importantly, it had to be built in Canva and demonstrate the product in use.
A toolkit built for consistency at scale
It’s important for a report of this scale to be able to live beyond its initial launch. So, we developed a comprehensive design system that allows Canva’s internal design and creative teams to continue evolving and rolling out assets over time.
This included:
Making data impossible to ignore
Visual storytelling makes data more powerful, but only if it’s done right. Our approach was centred on leveraging the tools within the Canva suite to transform complex insights into compelling, easy-to-digest visuals that capture attention and drive engagement.
Driving global conversations
This wasn’t just another report. It was a strategic thought leadership play, designed to position Canva as the go-to authority on the Visual Economy and get enterprise decision-makers talking. The goal wasn’t just to inform but to raise awareness, educate, and ultimately spark action among potential B2B customers.
With a cohesive design system in place, Canva’s global teams had everything they needed to roll out the report consistently across key markets and channels.
The final result? A visually-led, insight-packed report designed to grab attention, fuel enterprise conversations, and drive high-value prospects into Canva’s B2B funnel.
The Impact
With 75+ global press stories, the Visual Economy Report 2024 sparked conversations about the power of visual communication in business, reinforcing Canva’s authority in the enterprise space and driving awareness among key decision-makers.
We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.