Not just a brand and creative agency

We’re the bridge between brand and creative

Featured projects

Shopify campaign: Reimagine Retail

Shopify

Research

Creative

Production

Sapia rebrand

Sapia

Research

Strategy

Branding

Creative

My Muscle Chef campaign

My Muscle Chef

Strategy

Branding

Creative

Production

Expertise

We’re Chello, a brand and creative agency full of curious minds helping both ambitious scale-ups, and established brands, build and maintain the bridge between their brand truth and how it appears creatively.

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome.

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

We had the opportunity to bring real products from @lskd, @petstock_australia and @toysrusaustralia into the 3D space in our latest @shopify "From Entrepreneur to Enterprise" campaign.


Each product had its chance to shine as we explored playful compositions and detailed close-ups.



Read more about our campaign and takeover in the link below.

https://www.mi-3.com.au/26-08-2024/shopify-launches-brand-campaign-increase-its-25-share-all-australian-com
From "Entrepreneur to Enterprise" for @shopify.

As well as OOHs, we created a variety of social assets from static to motion. 

Read more about our campaign and takeover in the link below.
 https://www.adnews.com.au/campaigns/shopify-s-from-entrepreneur-to-enterprise-via-chello
Leading the pack. Playing big. Moving fast. 

Having already brought the @shopify “From Entrepreneur to Enterprise” campaign to Singapore, we now conquered the streets of Sydney and Melbourne to show how Shopify helps meet the complex needs of mid to large enterprises. Featuring three prominent Australian brands – @lskd, @petstock_australia and @toysrusaustralia - we took over billboards, bus stops, airports and train stations with the creative. 

Hot off the press, read more about our campaign in the link below. 

https://www.bandt.com.au/shopify-celebrates-selling-at-all-sizes-in-new-apac-campaign-via-chello/
You heard it here first, our annual Chello Internship program is back this summer and applications are now open! 

If you’re looking for a career in Client Services, this is the role for you! 

To apply, please send through a CV and a 2-minute video covering 3 questions we've set.

You can find out more via the link below, but here are some of the details:
👋 4 weeks paid internship
📖 Ownership of 1 bespoke project for your CV
🗓️ Dec 2nd - Jan 24th (including break over Christmas)
🚨Application deadline 27th Sept

https://www.chello.com.au/careers/chello-internship-program-summer-2024-25-paid