From positioning to production

We bridge brand
and creative

Featured projects

Shopify campaign: Reimagine Retail

Shopify

Research

Creative

Production

Sapia rebrand

Sapia

Research

Strategy

Branding

Creative

My Muscle Chef campaign

My Muscle Chef

Strategy

Branding

Creative

Production

Expertise

We’re Chello, a brand and creative agency full of curious minds helping both ambitious scale-ups, and established brands, build and maintain the bridge between their brand truth and how it appears creatively.

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome.

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

@momohandlesaus 🖐 (not the dumplings! 🥟) recently knocked on our door, and we're so glad they did.

We set about crafting a premium brand identity for the hardware and fittings brand dedicated to elevating spaces. As Momo Handles prioritises modern design, a sleek aesthetic, and high-quality products, we set to infuse these values into the work.

Inspired by the fluidity of the handles, we incorporated structured graphical elements to capture the Momo brand essence, ‘raise the bar’, ensuring we continually honour the art of their craftsmanship throughout the process ✨
We’re chuffed to announce that we’re finalists across two categories in the @agdadesignawards for our rebrand and brand book work with @mymusclechef 🏋️‍♀️ ✨

Thank you to the wonderful team at My Muscle Chef, so much hard work, sweat and happiness went into this one. Can’t wait to celebrate with a cheeky protein ball or two!

You can read more about our work with My Muscle Chef on our website via the link in our bio.
We’re chuffed to announce that we’re finalists across two categories in the @agdadesignawards for our rebrand and brand book work with @mymusclechef 🏋️‍♀️ ✨

Thank you to the wonderful team at My Muscle Chef, so much hard work, sweat and happiness went into this one. Can’t wait to celebrate with a cheeky protein ball or two!

You can read more about our work with My Muscle Chef on our website via the link in our bio.
🚨 Deadline for the Chello Internship program has been extended to 7th October!

Interested in learning more about Client Services? Scroll across to read insights from our former intern, now Account Executive Liv, and Senior Account Director Drou.

To apply, please send through a CV and a 2-minute video covering 3 questions we've set.

You can find out more via the link in bio, but here are some of the details:
👋 4 weeks paid internship
📖 Ownership of 1 bespoke project for your CV
🗓️ Dec 2nd - Jan 24th (including break over Christmas)